Glossary
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
The key factors Google uses to evaluate content quality. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness—qualities that help Google determine if content is reliable and valuable.
E-E-A-T represents the qualities Google looks for when deciding which content deserves to rank well. It's especially important for topics that could impact people's health, finances, safety, or happiness (called "Your Money or Your Life" topics). Here's what each letter stands for: Experience: First-hand knowledge of a topic. Someone who has actually used a product, visited a place, or lived through an experience can provide valuable insights that theoretical knowledge alone cannot. Expertise: Specialized knowledge or skills in a particular field. This could be formal education (like a degree) or practical expertise developed through years of work in an industry. Authoritativeness: Being recognized as a trusted source by others in your field. This is shown through mentions by other experts, awards, credentials, and endorsements from respected organizations. Trustworthiness: Accuracy, transparency, and honesty in content. This includes having correct information, disclosing sponsorships, presenting balanced viewpoints, and maintaining a secure website. To improve your E-E-A-T, show your credentials and experience clearly, cite reliable sources, keep content updated, get backlinks from respected sites, and collect positive reviews. For important topics, consider having experts review or create your content.