Outrank Everything: The Complete SEO & Growth Playbook for 2026
The old SEO is dead. Target purchase intent, get cited by AI, and win the searcher and the machine with one asset.
The one big idea
The old SEO — writing blog posts to rank for high-volume informational keywords — is being killed by AI. Google's AI Overviews now intercept up to 58% of clicks on informational queries. But the same AI Overviews that steal your blog traffic are actively recommending businesses, products, and services to purchase. The winning move is to target bottom-of-funnel, purchase-intent searches with conversion pages — and those same pages are exactly what AI cites when it makes recommendations. One asset. Two audiences. Double the leverage.
Inside this playbook
8 chapters · read in any order
Stop Targeting the Wrong Keywords (And Find the Ones That Actually Make Money)
Most SEOs chase traffic volume. The ones winning in 2026 chase purchase intent. Here's how to flip the script, find keywords SEO tools call 'zero volume,' and build pages that convert buyers and rank in AI.
Your Fastest SEO Wins Are Already in Google Search Console
Google Search Console is a free goldmine that shows every keyword you're close to ranking for but aren't capturing. Here's the complete mining guide — filters, regex patterns, and the AI button that does the work for you.
How to Get ChatGPT and Perplexity to Recommend Your Business
AI search is growing fast, and traffic from it converts at 4–5× the rate of regular SEO. Here's the real mechanics behind AI citations — plus the myths that are wasting your time.
The Three Page Types That Convert Buyers AND Get Cited by AI
Three specific page types rank for bottom-of-funnel keywords, convert ready-to-buy visitors, and get pulled into AI answers — all at once. Here's exactly how to build them.
How to Build Backlinks Without Paying for Them (2026 Playbook)
Links still matter — but not the way most link-building guides teach. Here's the honest 2026 picture: what's overhyped, what actually works, and how to earn high-authority links for free.
Local SEO: From Zero to $100K/Month in Under 90 Days
Local SEO is faster and more concrete than general SEO. Here's the complete playbook — optimizing your GBP, building scenario-based money pages, earning map-pack rankings, and the driving-directions signal most businesses ignore.
YouTube Is a Search Engine: Use It Like One
Most marketers treat video as a brand channel. The ones winning in 2026 treat it as a search asset. Here's how to make YouTube videos rank in Google, get cited by AI, and convert viewers into buyers.
The SEO Mistakes That Erase Years of Work Overnight
Google's penalties are becoming permanent. AI-generated content at scale is the fastest way to tank a site — and the patterns are well-documented. Here's what to avoid, and how to build something durable.