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    All terms

    Glossary

    External Link

    A link from your website that points to a different website. These links send visitors away from your site but can improve user experience by connecting them to helpful resources.

    External links connect your website to other sites across the internet. When you reference information from another source, recommend a product, or direct users to additional resources, you're creating external links. These outbound connections form the interconnected web that makes internet navigation possible. While it might seem counterintuitive to send visitors away from your site, external links serve several important purposes. They provide additional value to your readers by connecting them with relevant resources. They establish your content as well-researched by citing sources. They also show search engines that you're creating helpful content focused on user needs rather than just trying to keep people on your site. For best practices with external links, link to reputable, relevant sites that enhance your content. Open external links in new tabs so visitors don't completely leave your site. Use descriptive anchor text that explains what users will find if they click. And consider using the nofollow attribute for promotional links or sites you don't fully endorse. Quality matters more than quantity—a few valuable external links are better than many low-quality ones.

    Related terms

    Earned MediaEngagement MetricsEmail OutreachFollow LinkFeatured SnippetFreshness