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    All terms

    Glossary

    Do-Follow Link

    A regular link that passes ranking value from one site to another. These links help the linked site rank better in search results by transferring some authority from the linking page.

    A do-follow link is simply a standard hyperlink without any special attributes that would tell search engines to ignore it. When one website links to another with a do-follow link, it's essentially giving a vote of confidence to the linked site. Search engines consider these votes when determining rankings, making do-follow links valuable for SEO. Most links on the internet are naturally do-follow—you don't need to add anything special to create one. The term "do-follow" exists mainly to distinguish from "nofollow" links, which include an attribute telling search engines not to pass ranking value. Website owners often use do-follow links when they want to endorse another site or resource and are willing to share some of their site's authority. Do-follow links from relevant, high-authority websites are among the most important factors for ranking well in search results. However, it's against search engine guidelines to buy, sell, or exchange these links solely for manipulating rankings. Instead, focus on creating content worth linking to naturally and building genuine relationships with other websites in your industry.

    Related terms

    Digital PRE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)External LinkEarned MediaEngagement MetricsEmail Outreach