Glossary
Broken Link Building
A technique where you find broken links on websites, create content similar to what the broken link pointed to, then ask the website owner to link to your content instead.
Broken link building is a strategy that helps both you and other website owners. First, you find pages with links that no longer work (they lead to "404 error" pages). Then, you create content similar to what those broken links were supposed to connect to. Finally, you contact the website owner to let them know about the broken link and suggest your content as a replacement. This approach works because website owners don't want broken links on their sites—they create a poor user experience and can hurt SEO. By helping them fix these broken links while offering a solution, you're providing value before asking for anything in return. This makes them more likely to accept your suggestion and add a link to your site. To find broken links, use tools like Ahrefs, Check My Links browser extension, or Broken Link Checker. Focus on websites related to your industry, especially resource pages that link to many external sites. When reaching out to website owners, keep your email brief, highlight the problem you found, and clearly explain how your content solves it.