Color Palette Generator
The Color Palette Generator creates harmonious color palettes for your brand and marketing materials, based on color-theory harmony types.
How to Use It
- Select a harmony type (e.g., complementary, analogous) to define the relationship between colors in your palette.
- Generate a palette and review the resulting colors.
- Name your palette and save it to your collection if you want to reference or reuse it later.
- Export the palette as a PNG image to share with a designer or include in brand documentation.
When to Use It
- Building a brand identity — generate a starting palette before finalizing your brand colors.
- Refreshing marketing materials — create a harmonious secondary or accent palette to complement your existing brand colors.
- Quick design decisions — when you need a color scheme fast for a one-off asset, presentation, or mockup.
What It Doesn't Do
The tool generates color combinations based on harmony rules — it doesn't account for accessibility contrast requirements (WCAG) automatically, so double-check contrast ratios separately if the palette will be used for text and background combinations on a live website.
Where to Go Next
Once you've settled on brand colors, our Logo Idea Generator and Favicon Generator help you round out the visual identity.