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Color Palette Generator

The Color Palette Generator creates harmonious color palettes for your brand and marketing materials, based on color-theory harmony types.

How to Use It

  1. Select a harmony type (e.g., complementary, analogous) to define the relationship between colors in your palette.
  2. Generate a palette and review the resulting colors.
  3. Name your palette and save it to your collection if you want to reference or reuse it later.
  4. Export the palette as a PNG image to share with a designer or include in brand documentation.

When to Use It

  • Building a brand identity — generate a starting palette before finalizing your brand colors.
  • Refreshing marketing materials — create a harmonious secondary or accent palette to complement your existing brand colors.
  • Quick design decisions — when you need a color scheme fast for a one-off asset, presentation, or mockup.

What It Doesn't Do

The tool generates color combinations based on harmony rules — it doesn't account for accessibility contrast requirements (WCAG) automatically, so double-check contrast ratios separately if the palette will be used for text and background combinations on a live website.

Where to Go Next

Once you've settled on brand colors, our Logo Idea Generator and Favicon Generator help you round out the visual identity.