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The Modern SEO Playbook

Win Google and AI search in 2026 — with conversion pages, not more blog posts.

14 chapters ~30 min
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The one big idea

The old SEO — chasing high-volume informational keywords with blog posts — is dying, because AI now answers those questions directly. The winning move is to target bottom-of-funnel, high-intent searches with conversion pages: the exact moment someone is ready to buy. Those same pages are what AI assistants cite when they recommend a product. You win the human and the AI with one asset.

Chapters

  1. 01The Core Method: Win Buyer-Intent SearchWhy chasing informational traffic is a losing game in 2026 — and the high-intent strategy that replaces it.2 min
  2. 02Mine Google Search Console for Quick WinsThe fastest, cheapest SEO wins are hiding in data you already own. Here's how to find and cash them.2 min
  3. 03Get Cited by AI: GEO for ChatGPT & AI OverviewsHow AI assistants actually pick what to cite — and how to become the source they recommend.2 min
  4. 04Conversion Pages: Alternatives, Comparisons & ReviewsThe exact page types that convert buyers and get cited by AI — and how to build them well.3 min
  5. 05On-Page & Technical SEO That Actually Moves RankingsThe ~70% of SEO that's on-page basics — plus the technical checks that matter and the ones that don't.2 min
  6. 06Backlinks & Digital PR: Earn Links That CountHow to engineer a few high-quality backlinks cheaply — and why a handful of good links beats a thousand bad ones.3 min
  7. 07Show Up in AI Answers: Press, Reddit & SocialHow brands get planted into AI recommendations through press, community, and social — the opportunity and the risk.2 min
  8. 08YouTube & Short-Form Video as an SEO EngineVideo is a search and AI asset, not just social content. How to make it pull traffic and customers.2 min
  9. 09Local SEO: Google Maps & Business ProfileHow local businesses win the map pack — the highest-ROI SEO play for anyone with a location or service area.2 min
  10. 10Algorithm Updates & What NOT to DoThe safety briefing: how to read Google updates calmly, avoid penalties, and survive the AI shake-up.2 min
  11. 11Ads, Brand & Conversion PsychologyPaid and brand lessons that make your SEO traffic actually convert — and your spend actually pay back.2 min
  12. 12Distribution: Get Your Content SeenGreat content nobody sees is a tree falling in an empty forest. The distribution habits that fix it.2 min
  13. 13Growth & Startup LessonsThe founder mindset behind durable growth — persistence, focus, and obsessing over the customer.2 min
  14. 14The Toolkit & Quick ReferenceThe tools worth using, a fast-start checklist, and the one-page summary of the whole playbook.2 min